With a rich palette of saturated colors, Alice Kong shows through her films and photography an attraction for absurdity and extravaganza with humor and emotion. Her style is often full of retro references that she twists to bring up to date. Through her photographic sets, she tells stories always hovering between reality and imagination. She directed commercials for Longchamp, Gucci, The Met and music videos for Vendredi Sur Mer, Bon Entendeur, Darius or Ichon.