Their fresh artistic vision is often brought to life through casting that emphasizes authenticity to bring naturalistic, nuanced performances to screen that are intimate and grounded in realism. Through diverse methods of filmmaking, Ethan & Tom are able to tell stories ranging from well-crafted visual jokes to stunning and extravagant cinematic worlds.
Their career as directors began with music videos for friends, which quickly became opportunities to direct films for artists like Fred Again, PinkPantheress, Flohio, Greentea Peng, P-rallel, Nayana IZ, Berwyn, Tendai, Jeshi, and “Ten” for Wu-Lu, which won a UKMVA in 2022. Ethan & Tom’s narrative edge and Gen-Z appeal led them to many brand collaborations with Toyota, North Face, Puma, Gorillas, JD Sports, and Lacoste, among many others.
